It is so amazing what can happen when people ban together to accomplish a goal
When Kitson stores displayed t-shirts with the words, Xanax, Adderall, and Vicodin on them Facebook was flooded with protest from parents who have experienced the first hand destruction these drugs have caused either by addiction or overdoses. In just a few days the local news in Southern California was reporting on it, Brian Lichtenberg's facebook page and website was flooded with letters from angry parents, the three companies who own the trademark names were notified and are now talking about the legal ramifications of their names being used without permission. Today the story was broadcast on the national news after actress Kirstin Johnson who is in Recovery joined the campaign to get the t-shirts off the market.
Natalie Costa, who produced Behind the Orange Curtain, wrote this on facebook today,
"This is how the national media storm started. I tweeted Kristen and she went re/tweeted - so don't ever underestimate the power of social media. Thanks! Kristen Johnston. We waged rallied the troupes, waged a war, and got results. Next big thing --- get Kristen's school funded. People buy a shirt - help open SLAM! Sober Living High School in NYC."
Never underestimate the power we have to create change. I am so grateful to have met so many amazing people who are tirelessly working to educate the public about the prescription pill epidemic we are experiencing all across the country.